By following a few best practices, activating your Joomeo shop, and applying a few simple but effective tricks, you can quickly improve your sales. Here are our 10 tips to help you sell more photos and grow your business!
1 – Create excitement around your photos
Photographers often try to blend into the background to capture authentic moments — and that’s great for natural shots. But remember: you won’t sell your photos if people forget you were even there!
Whatever happens, make sure everyone remembers you were present and that photos were taken! Don’t hesitate to create a bit of buzz around your work. Organise something fun — perhaps a themed set-up or a photo booth. Guests love it, and it gives you two key advantages:
- It draws attention to you, so people remember being photographed and want to see the results!
- It creates a moment of connection that could become a highlight of the event itself.
It’s also the perfect opportunity to hand out your business card with the address of your Joomeo shop. Bonus tip: add the QR code from your Joomeo account so guests can access your images instantly. It’s quick, professional, and memorable — we’ll give you another trick for that a little further on.
Whatever happens, make sure everyone remembers you were present and that photos were taken!
2 – Multiply your shots and perspectives
Be creative and bold with your framing and angles — it grabs attention! Movement and energy always catch the eye and appeal to younger audiences who love seeing themselves laugh and move.
Your goal is to offer your potential clients the best possible image of themselves. Everyone should look their best!
But be careful: adapt to your audience. Go for more classic compositions when photographing older people or formal events.
Your goal is to offer each person a flattering image that fits perfectly with the atmosphere of the event.
3 – Everyone should appear in the photos!
Do whatever it takes to make sure every guest appears in at least two or three photos. Why two or three? Because we all like to look our best, and more photos mean a better chance each person finds one they love — and wants to buy!
Do whatever it takes to make sure every guest appears in at least two or three photos.
With your Joomeo space, you’ve got the perfect tool to store a large number of files safely. Just make sure you stay selective about the quality of what you publish — your reputation depends on it!
And don’t try to do it all alone. Ask organisers or assistants to help you identify key guests so no one important is left out.
4 – Share access to your online shop
Everyone should know that the photos will be available in your online gallery — and everyone should be able to access them easily to buy your photos or videos if you offer that service.
Start by creating an anonymous contact in your Joomeo address book with a unique login and password for each event. Then, create a specific business card for each job, including your Joomeo shop link(1) and login details. Add your shop’s QR code for one-click access. Hand these out at the event — everyone should leave with one!
Make your card too useful to throw away.
For example, offer guests a little keepsake such as a Polaroid photo of themselves, with your QR code and Joomeo access details stuck on the back. It’s both a souvenir and a link to your shop — and nobody throws away a photo of themselves!
(1) Your Joomeo shop address and QR code can be found in the “Customise” section of your Joomeo account. It looks like this: https://private.joomeo.com/users/xxx
5 – Be quick to publish your photos
Timing is everything! Life moves fast, and buying a photo is often an emotional decision. If you upload your photos within 48 hours of the event, you’ll ride the wave of excitement. Wait too long, and the urge to buy fades. Thanks to Joomeo, your albums are available online as soon as they’re uploaded. Clients get instant access — friction-free — and that makes all the difference.
Timing is everything! Life moves fast, and buying a photo is often an emotional decision. If you upload your photos within 48 hours of the event, you’ll ride the wave of excitement.
Once again, your Joomeo space and its online shop will be major assets: your albums are available online as soon as they’re uploaded. Your clients can access your images in just a few clicks, without any friction, and that makes all the difference.
6 – Carefully select the photos you publish
Your clients will view your photos alone, without you there to explain your artistic choices. Each photo must speak for itself and provoke an immediate reaction. Show the best of the event — emotions, laughter, connection, style.
Do a real selection, even if it’s hard. You might have taken 1,000 shots, but remember: better 200 strong images than 900 average ones.
7 – Choose a simple and reassuring online shop
The buying moment is delicate. When visitors reach your gallery, they need to feel safe and enjoy a smooth, seamless experience to encourage purchases.
Joomeo shops have a real advantage here. If you haven’t tried it yet, request a free trial — you’ll see how effective it is, and we’re sure you’ll love it.
8 – Curate your product catalogue
Joomeo catalogues are very comprehensive, and it’s tempting to offer everything. But too much choice kills desire, and not every product suits a professional photographer concerned about their image.
Select products that truly showcase your photos: prints, enlargements, photo books, canvas, aluminium Dibond, or acrylic glass. These timeless formats appeal to clients and highlight your work beautifully. Stay consistent with your brand and pricing.
9 – Set realistic prices
Be realistic with your prices! It’s better to sell 30 photos at a fair price than 3 at an inflated one. Even if your images are amazing (and we’re sure they are!), keep your feet on the ground. Overpricing discourages buyers and deters future clients.
Your reputation depends on it — so be strategic! If your prices are too high, guests won’t buy, organisers won’t rehire you, and referrals will dry up. That would be a shame — word of mouth and reputation are powerful drivers of success.
10 – Stay in touch with your clients
A happy client is a loyal one — and a great ambassador. Send a friendly message now and then, add a surprise photo to an old album, wish them a happy birthday, or share a special offer. These small gestures nurture your relationship and increase the chances they’ll book you again. A small effort for a big reward!
Conclusion
Selling your photos online isn’t rocket science — it’s mostly common sense. With good preparation, the right approach, and the right tools (like those from Joomeo), you’ve got everything you need to succeed.
Stand out, make access easy, stay in touch with your clients, and adapt to your audience. The 10 tips we’ve shared are simple to apply but incredibly effective. Adopt these habits, and you’ll take a decisive step towards success and business growth.
